Opening the Doors of Opportunity The League of United Latin American Citizens firmly believes that all Americans should have the opportunity to have a fulfilling and rewarding career. Since our inception in 1929, we have encouraged Hispanic Americans to obtain a solid education and to pursue their dreams. In 1964, LULAC and the American GI Forum created SER Jobs for Progress to provide education, employment and training services to Latinos and other underrepresented groups across America. In addition, we have developed partnerships with the Federal Government and Corporate America to encourage increased recruitment, hiring and promotion of Hispanics in the public and private sectors.